

TOWNSON TRAINING
STRENGTH • PERFORMANCE • COACHING
Build the body. Develop the person. Raise the standard.
Townson Training is a performance coaching service built around one simple principle:
People perform better when their physical health, habits, mindset and systems work together.
Whether the objective is becoming stronger and more athletic, improving sporting performance, taking greater control of health, developing as a leader, or simply operating at a higher level in everyday life, the approach is individual, purposeful and built around measurable progress.
No generic programmes. No quick fixes. No unnecessary complexity.
Assess. Plan. Execute. Review. Progress.
THE OPERATOR BEHIND THE BRAND
GREG TOWNSON
Strength & Performance Coach
I've spent more than 20 years working across health, fitness, strength and conditioning, sport, education, leadership and human performance.
My career has taken me through very different performance environments—from military service and working as a Military Physical Training Instructor, to strength and conditioning, professional sport, youth athlete development, education and senior leadership.
I've coached people ranging from everyday adults wanting to improve their health and physique, through developing youth athletes, soldiers and military personnel, to professional athletes.
Alongside practical coaching experience, my professional and academic background includes UKSCA accreditation, NSCA strength and conditioning qualifications, a Master's degree in Sport & Exercise Science, qualified teacher status and ongoing PhD research.
Today, I also work in senior educational leadership as a Head of Physical Education.
Different environments. Different people. Different objectives.
But the fundamentals of performance remain remarkably consistent:
Clear standards. Intelligent preparation. Consistent execution. Honest review. Continuous development.
Those principles underpin Townson Training.
MISSION
To help people become stronger, healthier and more capable—physically, professionally and personally.
Townson Training combines evidence-informed practice with individual coaching, accountability and more than two decades of real-world experience.
The objective isn't dependence on a coach.
It's to give people the knowledge, systems and standards to increasingly take ownership of their own performance.
VISION
To create a high-performance coaching environment for people who expect more from themselves.
Not high performance in the sense of perfection or permanently operating at maximum intensity.
High performance means developing the physical capacity, behaviours, resilience, discipline and systems required to perform consistently when life becomes demanding.
The long-term vision for Townson Training is simple:
Better bodies. Better habits. Better leaders. Better performance.
COACHING
Townson Training currently provides three levels of individual development.
STRENGTH & PERFORMANCE
16-Week 1:1 Coaching
Bespoke strength and conditioning for adults and developing athletes.
We work together across training, strength, physique, conditioning, nutrition, recovery, health and lifestyle to create measurable physical development.
Every programme begins with the individual—not a template.
THE PERFORMANCE BLUEPRINT
12-Week 1:1 Personal Performance Coaching
A structured personal-development programme for people who know they're capable of operating at a higher level.
Across 12 weeks we develop identity, standards, habits, physical performance, time and attention, discipline, psychology, leadership, communication, resilience and execution.
This isn't an information course.
We build and install your personal performance operating system together.
PERFORMANCE MENTORING
Ongoing 1:1 Development
For selected clients who have completed The Performance Blueprint and want continued challenge, perspective and accountability.
Less programme. More guidance.
A regular opportunity to review performance, solve problems, navigate decisions and ensure the standards and systems you've built continue to work as your circumstances evolve.
THE TOWNSON TRAINING APPROACH
Whatever programme you enter, the philosophy remains the same:
ASSESS
Understand where you are.
DEFINE
Establish where you want to go.
PLAN
Build the system required to get there.
EXECUTE
Do the work consistently.
REVIEW
Use evidence rather than emotion.
DEVELOP
Adjust, progress and raise the standard.There are no shortcuts to meaningful development.
But there can be a better system.
READY TO PERFORM AT A HIGHER LEVEL?
You don't need to know which programme is right for you.
Tell me where you are, where you want to get to and what's currently getting in the way.
If I believe I can help, we'll identify the most appropriate next step together.
TOWNSON TRAINING
Strength • Performance • Coaching
